The Creative Ring participated in Smart City Expo 2015, one of the world leading events on smart cities held in Barcelona from the 17th to the 19th of November. Our team ran a stand in the exhibition area and organized a dedicated session on/for creative communities.
At the Creative Ring stand - designed by Barcelona artist Pense - visitors had the chance to know more about the Creative Ring and engage with other European creative actors: SMEs, artists, creative institutes. Creative Ring technologies were showcased: e.g. VideoVivo, a software platform to create interactive videos and digital storytelling (www.videovivo.it).
Visitors could also play with Playground, a smartphone app allowing gamers to discover urban spaces in a playful way while fostering social inclusion. People visiting Smart City Expo could try out Playground (downloadable for iOS here and for Android here) and try to win 1 smart watch Moto 360, 2 official FC Barcelona shirts and 10 photo books. 500+ visitors discovered our stand and almost 400 flyers were handed out.
The Creative Ring team then organized a dedicated Creative Ring workshop held at Smart City Expo (CONVENTION CENTER 1, room 1.2) on the 19th of November from 2 to 5.30pm. During the workshop the team presented and discussed the Creative Ring plan with an interested audience of SMEs, cities, hubs and technology providers (around 35 participants).